网站发现简报 · 版本 2.0 Website Discovery Board · Version 2.0
1920s Charm, Modern Comfort
Potts Point, Sydney — A beautifully kept secret
尚缺资料Gaps Identified
🔴 高优先级 — 必须于第一周到位 🔴 High Priority — Required by End of Week 1
🟡 中优先级 — 设计启动前 🟡 Medium Priority — Before Design Begins
客户需求概览Project Overview
品牌定位Brand Positioning
家族经营的1929年历史建筑，位于悉尼 Potts Point 核心地段。Art Deco 美学，品牌色为祖母绿与古铜金。调性：优雅而不高冷，安静自信，如同一处被发现的隐秘宝藏。 A family-run 1929 heritage building at the heart of Potts Point, Sydney. Art Deco aesthetic, brand colours of emerald green and antique gold. Tone: refined but warm, quietly confident — like a rare gem waiting to be discovered.
目标宾客Target Guest
不追求连锁酒店标准化体验，更看重个性与故事感。预算有限但品味在线。他们认真研究，一旦建立信任，倾向于直接预订。 They shun chain hotel uniformity in favour of character and story. Budget-conscious but taste-led. They research deeply and, once trust is established, prefer to book direct.
核心目标Core Goal
通过官网直接预订，减少对 Booking.com、Expedia 等第三方平台的依赖。展示历史故事，帮助宾客规划整个悉尼行程。 Convert guests through the website directly, reducing reliance on Booking.com and Expedia. Showcase the heritage story and help guests plan their entire Sydney experience.
独特卖点 USPUnique Selling Proposition
一栋1929年 Art Deco 建筑，黄金地段，亲民价格。悉尼 B&B 第4名，633条真实好评背书。 A 1929 Art Deco building, prime location, affordable price. Ranked #4 of 62 B&Bs in Sydney with 633+ genuine reviews.
"A refined yet approachable boutique hotel in Potts Point — where heritage elegance meets the quiet luxury of a hidden gem. Discovered. Curated. Effortlessly elegant."
Hotel Emerald · Brand Positioning Statement
网站类型与转化方向Website Strategy
网站定位Website Positioning
不是预订聚合平台，不是静态宣传册。官网应当像一篇精心策划的编辑专题报道——充满氛围感与故事性，先赢得信任，再引导预订。宾客在点击"预订"之前，已经爱上了这家酒店。 Not a booking aggregator, not a static brochure. The website should feel like a curated editorial feature — atmospheric, story-driven — that earns trust before it asks for the booking. By the time the guest clicks "Book", they have already fallen in love with the hotel.
主要转化Primary Conversion
"Book Direct" CTA → SiteMinder 预订引擎。黏性导航栏 + 页面英雄区双重触发。 "Book Direct" CTA → SiteMinder booking engine. Triggered from sticky nav and hero section throughout the site.
次要转化Secondary Conversion
团体入住、延长住宿、无障碍需求等特殊情况通过表单咨询。 For group bookings, extended stays, accessibility needs, and special requests via contact form.
信任建立Trust Building
TripAdvisor 挂件 + 精选评价 + 历史故事全程植入，贯穿各页面。 TripAdvisor widget, curated review excerpts, and heritage storytelling woven throughout all pages.
网站结构Site Architecture
Phase 2 — 上线后扩展Phase 2 — Post-launch Expansion
Phase 1 页面说明Phase 1 Page Notes
首页Home — 全屏英雄图、品牌宣言、房型预览、好评展示带、悉尼指南预告、固定预订 CTAFull-screen hero, brand manifesto, room teasers, review strip, Sydney guide teaser, sticky Book CTA
Rooms — 滚动式展示：左侧大图，右侧房型名称+描述+价格+预订按钮Scroll-driven showcase: full-width image left, room name + details + price + Book button right
Our Story — 1929年建筑历史、家族经营背景、Art Deco 美学叙述，编辑风排版1929 building history, family ownership, Art Deco heritage narrative, editorial layout
Sydney Guide — 精选周边：咖啡馆、餐厅、酒吧、步道、交通，编辑调性Curated local area: cafés, restaurants, bars, walks, transport — editorial tone throughout
Book Direct — SiteMinder 预订引擎嵌入 + 直接预订优惠提示SiteMinder booking engine embed + direct booking incentive message
Contact — 询问表单、自助入住说明、住宿规则、地图Enquiry form, self check-in instructions, house rules, map
核心设计规范Core Design Principles
· 极简黏性导航，保持优雅轻盈Minimal sticky nav — elegant and lightweight
· 全屏英雄区，情绪化摄影主导Full-screen hero with mood photography
· 房型展示：滚动驱动，图文各占一半Rooms: scroll-driven, image + details side by side
· 生活方式摄影优先，非产品摄影Lifestyle imagery over product photography
· 全站编辑调性文案，非营销话术Editorial tone throughout — never corporate
· 移动端首先考虑，预订流程无摩擦Mobile-first, frictionless booking flow
参考网站Visual & Content References
halcyonhouse.com.au
让宾客感受目的地，而不仅仅是房间。丰富的本地餐饮、活动、体验内容。温暖、放松的编辑生活方式氛围。 Makes guests feel the destination, not just the room. Rich local dining, activities, and experience content. Warm, relaxed editorial lifestyle feel.
学习重点：如何把悉尼指南写成一篇值得收藏的编辑专题，而非旅游信息汇总。 Key lesson: How to write a Sydney Guide as a curated editorial feature worth bookmarking — not a generic tourist info dump.
gregori-template.webflow.io
极简黏性导航，干净清爽。沉浸式房型展示（左图右文，滚动切换）。字体主导的排版层次。 Clean minimal sticky header. Immersive room showcase (full-width image left, details right, scroll-driven). Typography-led layout.
学习重点：房型页滚动展示逻辑 + 导航简洁性，直接应用于房型页结构。 Key lesson: Scroll-driven room showcase logic and nav minimalism — apply directly to the Rooms page structure.
themaisonette.com.au
现有多语言站，含预订、房型、关于、联系页面。重建前需审计结构，保留预订引擎集成逻辑，设置301跳转保护 SEO 权益。 Existing multilingual site with booking, rooms, about and contact pages. Audit structure before rebuilding — preserve booking engine integration and plan 301 redirects to protect SEO equity.
其他拓展参考Additional References
The Hoxton — 目的地指南内容模型与文案调性Destination guide content model and tone of voice
Ace Hotel — About 页面的品牌叙事方式Editorial brand storytelling on the About page
Mr & Mrs Smith — 评价集成方式与设计模式Social proof integration and review design patterns
Wotton House — 直接预订 CTA 放置与优惠话术Direct booking CTA placement and incentive messaging
资产与内容清单Assets & Content
Logo — Hotel Emerald 标志（祖母绿 + 古铜金）Logo — Hotel Emerald lockup (emerald green + antique gold)
请确认提供矢量文件 SVG / EPSConfirm SVG / EPS vector file provided, not just PNG
品牌色值（祖母绿 + 古铜金）Brand colour values (emerald green + antique gold)
请确认精确 HEX 色值及使用规范Confirm exact HEX values and light/dark usage guidelines
摄影素材 — 暂用旧网站图片Photography — Using existing website imagery (interim)
导出全分辨率图片，精选各页面最佳素材，统一调色处理。正式摄影延至 Phase 2。Export full-res from old site. Curate best shots. Apply consistent colour grade. Formal reshoot deferred to Phase 2.
预订引擎 — SiteMinder 已确认Booking engine — SiteMinder confirmed
仍需：SiteMinder 物业 ID + Booking Button 订阅状态Still needed: SiteMinder Property ID + Booking Button subscription confirmation
酒店历史与遗产文案Hotel history and heritage copy
需按新品牌编辑调性改写Adapt to new editorial brand tone
房型描述（大床 King · 双床 Twin · 单床 Single）Room descriptions (King · Twin · Single)
需按品牌语气重写文案Rewrite to match new brand voice
本地区指南内容Local area guide content
内容已有但需编辑精选与改写，第二周前完成Content exists but needs editorial curation and rewrite — due by end of Week 2
自助入住说明（完整流程）Self check-in instructions (full process)
⚑ 须于第一周末提交 — 联系页第四周开发⚑ Required by end of Week 1 — Contact page builds in Week 4
住宿规则 House RulesHouse Rules
须于第一周末提交Required by end of Week 1
TripAdvisor 物业 ID（评价挂件）TripAdvisor Property ID (review widget)
第三周设计前需到位Needed before Week 3 design
各房型定价及可用性规则Room pricing and availability rules
SiteMinder 集成配置与价格展示逻辑所需Required for SiteMinder configuration and pricing display logic
SiteMinder 集成技术说明SiteMinder Integration Notes
六周交付计划Delivery Schedule
发现 & 启动 · Discovery & Setup
线框图 & 设计方向 · Wireframes & Design Direction
核心页面高保真设计 · Design — Core Pages
其余页面设计 + 开发启动 · Remaining Design & Build Starts
开发完成 + QA 质检 · Build Complete & QA
上线发布 · Launch
项目风险与状态Risk Register
摄影素材 — 暂用旧网站图片，已解决Photography — Interim solution accepted, resolved
旧网站图片作为上线临时方案，正式摄影延至 Phase 2。残余风险：旧图调性可能与新品牌不匹配。缓解措施：Week 3 统一色调处理，拣选最具品牌感的画面。 Old site imagery accepted as launch interim. Formal reshooting deferred to Phase 2. Residual risk: existing photos may not match the new brand mood. Mitigation: consistent colour grading in Week 3, curating the most brand-appropriate shots.
预订引擎 — SiteMinder 已确认，已解决Booking engine — SiteMinder confirmed, resolved
SiteMinder Booking Button 集成清晰，文档完备。待办：客户提供物业 ID，第一周内完成。 SiteMinder Booking Button integration is well-documented and straightforward. Remaining action: client to provide Property ID by end of Week 1.
时间线 — 六周已确认，已解决Timeline — 6 weeks confirmed, resolved
六页面的 Release 1 网站在六周内可交付，条件是内容准时到位。任何延误都会级联影响后续排期。 A 6-page Release 1 site is deliverable in 6 weeks provided client content arrives on time. Any delay cascades through the entire schedule.
内容交付是当前关键路径Content delivery is now the critical path
摄影与预订引擎已解决，缺失内容（自助入住、住宿规则、本地指南）现在是六周计划的最大风险。行动：客户内容截止日——第一周末，不可妥协。 With photography and booking engine resolved, missing copy (self check-in, house rules, local guide) is the primary threat to the 6-week schedule. Action: hard client content deadline — end of Week 1, no exceptions.
域名 / SEO 迁移风险Domain / SEO migration risk
从 themaisonette.com.au 迁移需要 301 跳转与 Search Console 重新验证，否则现有搜索排名可能损失。行动：第一周确认新域名并获取 DNS 权限，第五周配置跳转规则。 Moving from themaisonette.com.au requires 301 redirects and Search Console re-verification — without this, existing rankings risk being lost. Action: confirm new domain and DNS access in Week 1. Configure redirects in Week 5.
多语言范围尚未确认Multilingual scope unresolved
现有站点为多语言版本，新站是否需要沿用未明确。多语言不能在第五周临时加入，须在线框图确定前明确范围。行动：本周内客户确认语言需求。 The existing site is multilingual. Whether the new site requires this is unconfirmed. Multilingual support cannot be added in Week 5 — it must be scoped before wireframes are locked. Action: client to confirm language requirements this week.
品牌定义清晰 — 设计可快速推进Brand definition is clear — design can move fast
品牌定位、调性、配色个性与受众均有清晰陈述，是难得的优质发现简报基础。一旦摄影简报确认，设计可立即启动。 Brand positioning, tone, colour personality, and audience are all clearly articulated — an unusually strong discovery brief foundation. Once content is confirmed, design can begin immediately.
项目就绪状态Go / No-Go Assessment
摄影素材Photography
旧站图片暂用，已解决Interim solution confirmed
预订引擎Booking Engine
SiteMinder 已确认SiteMinder confirmed
上线时间线Launch Timeline
六周，已锁定6 weeks, locked
品牌定义Brand Definition
定位、调性、色彩完备Positioning, tone, colours complete
多语言范围Multilingual Scope
待客户本周确认Awaiting client decision
客户内容Client Content
自助入住 + 住宿规则缺失Check-in + house rules missing
下一步行动Immediate Action Items
在设计启动前唯一剩余的依赖项，是客户自行提供的文案内容。多语言需求也须在线框图确定前明确，以免后期返工。
立即行动清单：
1. 客户提供：SiteMinder 物业 ID
2. 客户提供：自助入住说明全文（第一周末截止）
3. 客户提供：住宿规则全文（第一周末截止）
4. 客户确认：多语言是否纳入 Release 1 范围
5. 客户确认：新域名及 DNS 访问权限
The only remaining dependency before design can begin is client-supplied copy. Multilingual scope must also be confirmed before wireframes are locked to avoid rework.
Immediate action list:
1. Client to provide: SiteMinder Property ID
2. Client to provide: Self check-in instructions (due end of Week 1)
3. Client to provide: House Rules (due end of Week 1)
4. Client to confirm: Multilingual scope for Release 1
5. Client to confirm: New domain name and DNS access