Southern Lift Solutions · Discovery
Discovery and Website Brief
Turn raw client input into a decision-ready website brief, sitemap recommendation, and delivery direction.
Interactive Discovery Demo
From inputs to output, step by step
This runner visualizes the actual demo flow: fill the intake, refine the prompt structure, generate the full discovery prompt and result, then review what should be written back to the mainline.
01. Collect client and business inputs
Fill the strategic intake fields below. These values drive the website brief, sitemap recommendation, and asset checklist that Discovery produces.
Brand Basics
Business and Offer
Audience and Positioning
Website Goals and Conversion
Scope and Features
Content and Asset Readiness
References and Constraints
Mainline Preview
These are the working intake values that will feed discovery.
02. AI reasoning contract
This contract defines what the AI is instructed to do with your inputs — what decisions it should make, what it should recommend, and what it should flag as missing or risky.
Edit prompt structure
Prompt Structure Preview
03. Discovery board
The structured brief generated from your inputs. This is the handoff artifact for the next workflow stage.
Southern Lift Solutions — Discovery board
B2B industrial supplier · Elevator and lift systems · 6-week MVP launch
⚠ Missing before brief is complete
01 · Client needs summary
Business
Southern Lift Solutions supplies and specifies elevator and lift systems for construction and building projects. They operate in a project-led sales cycle, working closely with architects, developers, and procurement leads to configure and deliver tailored lift solutions — not off-the-shelf product sales.
Audience
Three distinct buyer types: developers who need a reliable supply partner, architects who need specification support and compliant product data, and procurement teams evaluating suppliers on credentials, capacity, and technical depth. All three are professional, detail-oriented, and comparison-shopping.
Goals
Primary: generate qualified quote requests from project-stage buyers. Secondary: establish credibility through project references, product depth, and technical positioning — enough that an architect or PM trusts Southern Lift on a tender. The site is a lead qualification tool, not a brochure.
02 · Recommended site type and conversion direction
Site type
Technical B2B supplier site with a product catalog and project portfolio. Not an e-commerce store. The site's job is to demonstrate capability and build confidence across a multi-touch, project-length sales cycle. Product pages need specification depth; project pages need photography and outcome context.
Primary conversion direction
Single primary CTA: Request a quote. Every product and project page should carry this action. Secondary capture: brochure and specification sheet downloads (gated with an email field) to identify evaluators earlier in the procurement cycle.
03 · Release-one sitemap
Phase 1 — launch in 6 weeks (core credibility and conversion)
Home
Positioning statement, product range intro, project proof, CTA
Products
Catalog index: passenger lifts, service lifts, platform lifts
Product detail
Per-product spec sheet, photos, brochure download, quote CTA
Projects
Portfolio index with sector filters (residential, commercial, etc.)
Project detail
Photography, product used, scope summary, client context
Services
Modernization consulting, specification support, project coordination
About
Company story, team credentials, accreditations
Contact / quote
Inquiry form, phone, location map, response time expectation
Legal
Privacy policy, terms — required pre-launch
Phase 2 — post-launch iteration
Location pages
Per-city or per-state SEO presence with local contact info
Resources / downloads
Spec sheets library, compliance documents, technical guides
News / updates
Project completions, product launches, industry updates
Sector landing pages
Targeted pages for residential, healthcare, commercial sectors
04 · Reference sites and what to learn
KONE
Product depthBest-in-class product catalog structure for lift suppliers. Study how product pages layer specs, applications, and downloads without feeling overwhelming. Note their use of selector tools for product variants — a useful phase-2 reference once the catalog grows.
Schindler
Project portfolioStrong project case study format — building type, product used, key outcome. Observe how they balance photography with technical detail. Southern Lift's project pages should follow this pattern: context first, product second, outcome third.
Levolux
B2B supplier toneA premium UK architectural supplier with a calm, technical tone and excellent use of project photography. Useful for understanding how a mid-sized B2B supplier can feel credible without mimicking the scale of KONE. Closer in budget and positioning to Southern Lift.
Austral Precast
Local market credibilityAustralian industrial supplier that handles the architect and developer audience well — spec downloads, accreditation badges, and project references used as trust signals without heavy copy. A useful structural reference for the Australian market context.
05 · Client asset and content checklist
Assets confirmed
Still needed
06 · Project risks and gaps
Product catalog depth is unknown. The brief mentions passenger lifts, service lifts, and modernization consulting — but not how many distinct product lines or configurations exist. A 3-product catalog and a 30-product catalog require very different information architecture. This must be scoped before wireframes.
Location page scope could blow the 6-week timeline. If location pages are in scope for release one, the number of territories needs to be confirmed immediately. Each page needs unique content to have SEO value — templated duplicates will perform poorly and may require a rewrite post-launch.
Budget sensitivity vs required features creates tension. Inquiry forms, brochure downloads, a product catalog, and location pages is a medium-complexity build. If the budget is constrained, a phased approach is essential — location pages and the full catalog moving to phase 2 keeps release one achievable.
Compliance content is unaddressed. Lift systems in Australia are governed by AS1735 standards and BCA requirements. Architects and procurement teams will look for this. If Southern Lift can speak to compliance credibly on the site, it is a meaningful trust signal — if it is absent, it is a gap competitors can exploit.
Project photography quality is unconfirmed. The portfolio is a core credibility mechanism for this audience. Low-resolution or inconsistently styled project images will undermine the premium positioning. If the existing photo library is weak, a professional photography session should be budgeted before launch.
07 · Next workflow readiness
Discovery readiness
Partial — 72%Business positioning, audience, tone, and conversion goal are well defined. The site type and primary sitemap are ready to wireframe. Three items must be resolved before design begins: product catalog scope, location page count, and CMS platform. Budget framing should also be confirmed against the phased feature list before a development estimate is locked.
View full prompt
Next stage
System Design
The discovery brief feeds directly into the visual and page architecture decisions in the next workflow stage.
Go to System Design